Tag Archives: Pepsi

Want to Spend Super Bowl Week in New Jersey with Me?? Wish Granted.

By Andrew Blumetti

“Wait, what? I’m performing at the Super Bowl!?”

With less than seven days until the biggest of big games approaches, are you still scraping for last-minute plans like Urkel on prom night?  Or maybe you’re a diehard who bleeds Bronco blue and orange?  Or you drink so much Starbucks, your jittery veins just scream out to support Seattle?  Perhaps the marquee clash of Peyton Manning vs. Russell Wilson means 100% diddly squat to you, and you’re just are looking to punish your belt by eating your weight in Buffalo wings?   OR… just maybe you’re looking to spend Super Bowl week 2014 at the epicenter of the pigskinned party action?

Well, no matter what your interest, wonder no longer friends.  Pack your wooliest mittens and your 90’s Starter jackets, you’re coming to Jersey!

cushion-y!

Unless you’re living under a rock (which granted, may be a very nice rock), for the first time in the nearly fifty years of the big game, we are about to experience Super Bowl XLVIII, the first such game played in a cold weather location, in an open stadium.

That stadium is called MetLife Stadium.

That stadium, MetLife Stadium, is located in East Rutherford, NJ.

That stadium, MetLife Stadium, located in East Rutherford, NJ, just so happens to be less than ten minutes from my house.

Don’t let the gigantic Pepsi tent fool you, that’s the greatest 1.5 billion dollar spaceship-y looking stadium money can buy!

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Which means…

A.  The entire surrounding area has been plastered with these banners for the past month.  Literally, everywhere.  I think there’s one on my back. 

sb

 

B.  Traffic is more trafficy, even by this area’s high traffic standards.  Also, traffic. 

and…

C.  Everyone and their grandmother is making a sweet, sweet buck off this game.  From parties, endless merchandise, themed events, and even renting out spare rooms to out-of-state visitors. 

So, of course, when in Rome…

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Attention football lovers, haters, and the indifferent!  I happily present to you, an offer, make that the offer of a lifetime!  (Well, technically, I guess that’s kinda true)  It’s time for…

BLUMES’S SUPER BOWL WEEK EXTRA-EXTRAVAGANZA!

Yes, you’ve Q-Tipped your ears thoroughly and heard that last statement correctly.  Leave your most-likely warmer climate, trek on over to the East Coast, kick back and stay for a spell in the Garden State, and you can spend this upcoming week with me in high style!

Included in this relatively glorious package is:

  • A one-of-a-kind tour of the local area, including, but not limited to:  the icy parking lot of MetLife Stadium, the numerous ceiling-high supermarket towers of Pepsi cases, and insider hotspots, guided by yours truly.  Included will be such insightful and highly riveting commentary as:

“Hey, that’s the cemetery where Joey Ramone is buried!”

“Oh look, that’s the supermarket parking lot where my car battery died last month!”

“See that place?  Their pizza is sooooooo good!  Well, only if you go on Wednesday nights.”

“Can you wait in the car for a second?  I gotta go to the ATM.”

“That Chinese place used to be a Sam Goody!   That’s where I bought Significant Other by Limp Bizkit!”

durst face

Hey!  Leave me out of this!

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  • Use of my brand new super-soft The Walking Dead throw blanket:
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Practice your best “CARL!!!!” impression while snuggled under this bad boy.

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  • The remainder of however many of these Reese’s Pieces are left that I bought the other night:  (Note: it will probably be none)
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They’re not just for E.T. anymore!

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  •  I will cook you any meal of your choosing from this book:
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Advice: I’m in the mood for burgers, pick them!

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  • Did someone say LOST marathon?!?
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“We have to go back!”

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  • Don’t ask me how, but I managed to get my hands on the best songs of R.E.M.!  And I don’t even know anyone!  Talk about a score!  Prepare to be Michael Stipe-d out…
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Together, we will find out what the frequency is.

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  • Massive!  Snowball!  Fight! 

If you aim correctly, you can hit Snooki in the head!

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So, let’s get down to business…

How much would you pay for this truly unique, and only mildly crappy experience in the chilly Tri-State tundra for this history-making Super Bowl?  $2,000??   $3,000??   Did you say $4,000?!?

Well, if you’re willing to pay that much, how’s $5,000 sound?  I could really use the cash.

I gladly accept cash, check, money orders, or bags of loose change if need be.  Don’t let this opportunity pass you by.  Together, we can put the super in Super Bowl!   Or the owl… either way.

See you then!

“What a deal! …a bad deal!”

(…and act fast!  I just ate four more of those Reese’s Pieces.)

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Filed under Comedy, Entertainment, Food, Holiday, Humor, Pop Culture, Sports

The Drink Knight: The Saga of Super Grover and Gatorade

By Andrew Blumetti

“I am whatever Sesame needs me to be.”

 

Ringo Starr…

Judy Winslow…

The guys in Aerosmith who aren’t Steven Tyler or Joe Perry…

Sometimes you’re just that guy.

There’s a street, and while the name screams out a magical land of bagel toppings, it’s actually a place where jovial fur-covered monsters teach us our ABC’s, our 123’s, and the importance of sharing a bathtub with just that special rubber ducky.

♪  Can you tell me how to get… how to get to Sesame Street?  ♪

Practice, practice, practice, and stick your hand up a puppet’s keister. 

Too bad there’s only so many colors in the rainbow, because if you reside at 123 in the brownstone-laden land of Sesame Street, and you’re the blue monster who’s not Cookie Monster, then you’re that guy.  And your name is Grover.

“What does ‘nom-nom’ even mean?!?”

I Got the Sesame Street Blues

While loveable and time-tested, being the second most popular blue Muppet means naturally, you’re gonna lash out to be noticed.   So, when everyone and their grandmother is waxing poetic over that gravel-voiced, pre-diabetic Oreo-muncher, you spill some soup, toss out contractions completely from your vocabulary, pop on a cape, and hurl yourself out the window, cause you’re the redheaded blueheaded stepchild, and you’re getting some attention, come cookies or high water.

Enter, SUPER GROVER

He’s loveable, he means well, and he crashes more often than the Obamacare website.   Heck, he even took time out of his busy schedule to protect our Thanksgiving from evil tryptophan and blowout Detroit Lions games.

Soaring like an eagle, Super Grover protects the skies of Gotham… on Turkey Day.

And if by this point something just looks slightly familiar about Super Grover, replenish those lost electrolytes and take a gander at this, gander-takers…

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There’s a storm a-brewin’ and the forecast calls for a 100% chance of lightning bolts.  They’re flashing all over Sesame Street and they’re leaving huge smoking craters all over the football field.  This is a chicken-and-egg situation so gigantic, it’s like Big Bird squated his feathery-yellow self down and popped out a massive omelette right in front of us.

“Snuffy, breakfast is on me today!”

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Be Like Mike

grover

Simple answer to this origin… history lesson!   But unfortunately, this thirst-quenching quest isn’t really that cut and dry…

Gatorade, America’s most popular sports drink, founded on the campus of The University of Florida in 1965, and currently owned by PepsiCo., has incorporated the lightning bolt into it’s advertising since 1970.   Despite that, with a number of logo redesigns, it wasn’t until 2009 that the current “G-Series” logo was introduced with the bolt included.

Super Grover, the alter-ego of the Sesame Street character was introduced in the 1970’s, and used the “G” logo similar to the Gatorade font for decades, but it wasn’t until a 2010 re-branding that a lightning bolt was added to his costume.

So, while Gatorade was the first to use the lightning bolt, at the same time, Sesame Street can lay claim to the “G”.  All of this nonsensical circular research is really enough to make you feel winded and sweaty.

“After all of this flying, I am going to need many sips of Riptide Rush to feel quenched!”

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Lemon Lime or Lemon LIES?!?

So, if no one can officially produce concrete proof of placing their flag into the soil, it sunk in… maybe this is some kind of clever tie-in?  Maybe coincidences are for squares… Cahoots!  Cahoots I say!

After contacting both parties involved, here’s what I received back:

OFFICIAL STANCE FROM GATORADE/PEPSI CO.:

Andrew:

Thanks for writing to us. While I can’t comment on other consumer feedback, I can tell you that there is no official tie in between Gatorade and Super Grover.

I hope this helps.

Jenny
Gatorade Consumer Relations
A Division of PepsiCo

(sent on January 5, 2014)

OFFICIAL STANCE FROM SESAME STREET/THE JIM HENSON COMPANY:

No reply.   (as of January 10, 2014)

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Well, crap.

“All of this reading and things are still fishy!”

So, all that work, and where does that bring us?

Gatorade can weave a clever yarn, but it’s impossible to overlook these little coincidences

  • As recently as 2011, Sesame Place ran an on-can promotion with Pepsi, Gatorade’s parent company…

Well, I guess there has to be some kind of reward for suffering through a can of Diet Pepsi…

  • Sesame Street characters, Elmo and Abby Cadabby appeared in a segment with Los Angeles Laker, Kobe Bryant, who has appeared in Gatorade commercials as recently as last year…

“Elmo help fix Kobe’s broken knee!”

  • Last year, Diet Pepsi used actress Sofia Vergara in a campaign.  Sofia Vergara is essentially evolving into a giant, jiggly, impossible-to-understand, cartoonish Colombian Muppet as each day passes. 

“I love PEEEEEPSI, and being on SEEEEEESSSSAME STEEEEEET.”

 

With Sesame’s tight-lipped stance, perhaps we’ll never know if this sports beverage and this puppet superhero are in bed together.  Despite what Gatorade’s official statement is, like it or lump it, kids plopped in front of the tellie will know that lightning bolt, and when they cramp up on the soccer field this spring, we all know what beverage they’ll be handed first.   To quote Ned Flanders, while this remains foggy, I’ll remain a bit of a “Suspocious Aloysius”.

In a year’s time, when we’re treated to “Grover Grape” flavor Gatorade, we’ll all know where that marriage began.

Looks like Oscar’s flavor is still not confirmed yet.

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Filed under Advertising, Comedy, Entertainment, Food, Humor, Pop Culture, Retro, Sports, Television